History

Founder of Brim Apparel: Pao Cha

Brim Apparel is more than a clothing company. The word brim has two meanings. As a noun, it is “the projecting edge around the bottom of a hat” - makes sense as our highlighted products are brimmed caps, right? As a verb, the word means “to be full to the point of overflowing.”


In the fall of 2017, Pao, 28 years old at the time, fell ill to a serious infection and was hospitalized for 3 months (for over a full month, he was in a medically-induced coma). In the months following his hospital stay, he had a lot of time to think about life. Being so close to death at such a young age gave him a new perspective on life and how he wanted to live it.


Pao came up with “Brim,” before he was hospitalized, as the name of his business as he had high hopes to launch this company before his illness. Since then, he has had more motivation and passion to fuel this fire and to finally be able to reach his dream of starting this clothing brand. His love for caps and to live a meaningful life is what has inspired this company.


Life is fragile. At Brim, our hope is to inspire those to live out their lives with great purpose and meaning. The road will be rough, but with perseverance, patience, work, and a little luck, we can all reach our ultimate goal.  We hope our mantra will spark you to start and get you to where you want to be.